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	<title>Joca on stuff &#187; videos</title>
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	<description>about internet, product management, agile software development and etc.</description>
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		<item>
		<title>I wrote the same, but with different words!</title>
		<link>http://www.jocaonstuff.com/2011/04/i-wrote-the-same-but-with-different-words/</link>
		<comments>http://www.jocaonstuff.com/2011/04/i-wrote-the-same-but-with-different-words/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 00:38:46 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=1185</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/Hzgzim5m7oU" frameborder="0" allowfullscreen></iframe></p>
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		</item>
		<item>
		<title>4 types of company culture</title>
		<link>http://www.jocaonstuff.com/2011/03/4-types-of-company-culture/</link>
		<comments>http://www.jocaonstuff.com/2011/03/4-types-of-company-culture/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 21:28:17 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=1165</guid>
		<description><![CDATA[I just found an interesting presentation by Lloyd Taylor. He was Director of Global Operations for Google for 3 years and after that he was VP Technical of Operations at Linkedin for another 3 years. His presentation was done during one of the SVDevOps meetup in the beginning of the year, but it has lots [...]]]></description>
			<content:encoded><![CDATA[<p>I just found an interesting presentation by <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5saW5rZWRpbi5jb20vaW4vbGxveWR0YXlsb3I=">Lloyd Taylor</a>. He was Director of Global Operations for Google for 3 years and after that he was VP Technical of Operations at Linkedin for another 3 years.</p>
<p>His presentation was done during one of the <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5tZWV0dXAuY29tL1NWRGV2T3BzLw==">SVDevOps meetup</a> in the beginning of the year, but it has lots of elements of organizational culture, which he based on the book &#8220;<a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5hbWF6b24uY29tL0NoYXJhY3Rlci1Db3Jwb3JhdGlvbi1Db21wYW55cy1DdWx0dXJlLUJ1c2luZXNzL2RwLzA4ODczMDkwMlg=">The Character of a Corporation: How a Company&#8217;s Culture Can Make Or Break Your Business</a>&#8220;. The presentation is quite short, only 26 slides long and the culture related slides where he talks about the 4 types of company culture are only 13 (from 3 through 16). </p>
<p><center>
<div style="width:425px" id="__ss_6083382"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC9kZXYyb3BzL2hhY2tpbmcteW91ci1vcmdhbml6YXRpb24tNjA4MzM4Mg==" title=\"Lloyd Taylor: &quot;Hacking Your Organization&quot; \">Lloyd Taylor: &quot;Hacking Your Organization&quot; </a></strong> <object id="__sse6083382" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hackingyourorganization-101208163011-phpapp01&#038;stripped_title=hacking-your-organization-6083382&#038;userName=dev2ops" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6083382" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hackingyourorganization-101208163011-phpapp01&#038;stripped_title=hacking-your-organization-6083382&#038;userName=dev2ops" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px"> View more <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC8=">presentations</a> from <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC9kZXYyb3Bz">dev2ops</a> </div>
</p></div>
<p></center></p>
<p>For those interested in watching Lloyd&#8217;s presentation, there&#8217;s an 1 hour video at Vimeo:</p>
<p><center><iframe src="http://player.vimeo.com/video/17661043" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3ZpbWVvLmNvbS8xNzY2MTA0Mw==">Lloyd Taylor: &#8220;Hacking Your Organization&#8221;</a> from <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3ZpbWVvLmNvbS9kZXYyb3Bz">dev2ops.org</a> on <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3ZpbWVvLmNvbQ==">Vimeo</a>.</p>
<p></center></p>
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		<item>
		<title>Agile management</title>
		<link>http://www.jocaonstuff.com/2011/03/agile-management/</link>
		<comments>http://www.jocaonstuff.com/2011/03/agile-management/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 15:18:31 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[complexity]]></category>
		<category><![CDATA[emergence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=1125</guid>
		<description><![CDATA[When we implemented agile methodologies at Locaweb, the same way that some developers asked to leave because they were not willing to adapt to some of the agile principles that we decided to embrace, some of the existing managers also didn&#8217;t adapted well to the changes in their roles and responsibilities and asked to leave. [...]]]></description>
			<content:encoded><![CDATA[<p>When we implemented agile methodologies at Locaweb, the same way that some developers asked to leave because they were not willing to adapt to some of the agile principles that we decided to embrace, some of the existing managers also didn&#8217;t adapted well to the changes in their roles and responsibilities and asked to leave.</p>
<p>At the time, I discussed this topic with people from other companies and they mentioned that it&#8217;s not unusual to have developers and managers leaving the company when moving to agile. I remember even someone mentioning that in average 10% of developers leave. That was back in 2007 / 2008. I&#8217;m not sure if this tendency have lowered lately, since agile is becoming more and more mainstream.</p>
<p>I also read &#8211; and continue to read &#8211; a lot about the topic. One of the sources I&#8217;ve been reading and enjoying is <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qdXJnZW5hcHBlbG8uY29tLw==">Jurgen Appelo&#8217;s posts</a> about agile management. I&#8217;ve been reading his posts for a while, since the time he was the CTO of a dutch company. I really like the way he connects agile methodologies and complex adaptive systems theory.</p>
<p>Now he is 100% focused on his agile management coach career. He recently launched a book entitled &#8220;<a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMDMyMTcxMjQ3MT9pZT1VVEY4JiMwMzg7dGFnPXlheWVhbnBybWFibC0yMCYjMDM4O2xpbmtDb2RlPWFzMiYjMDM4O2NhbXA9MTc4OSYjMDM4O2NyZWF0aXZlPTM5MDk1NyYjMDM4O2NyZWF0aXZlQVNJTj0wMzIxNzEyNDcx">Management 3.0: Leading Agile Developers, Developing Agile Leaders</a>&#8220;.</p>
<p>He also provides <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qdXJnZW5hcHBlbG8uY29tL3RyYWluaW5nLw==">Agile Management courses</a> that seem to be quite interesting:</p>
<p><center><iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/ymKu0HxVOwM" frameborder="0" allowfullscreen></iframe></center></p>
<p>Checkout also <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC9qdXJnZW5hcHBlbG8vcHJlc2VudGF0aW9ucw==">his presentations</a> on slideshare. Checkout this presentation on authority and delegation:</p>
<p><center>
<div style="width:425px" id="__ss_6518792"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC9qdXJnZW5hcHBlbG8vYWdpbGUtbWFuYWdlbWVudC1hdXRob3JpdHktZGVsZWdhdGlvbg==" title=\"Agile Management - Authority &amp; Delegation\">Agile Management &#8211; Authority &amp; Delegation</a></strong> <object id="__sse6518792" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=002authoritydelegationv0-1-110111105024-phpapp02&#038;stripped_title=agile-management-authority-delegation&#038;userName=jurgenappelo" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6518792" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=002authoritydelegationv0-1-110111105024-phpapp02&#038;stripped_title=agile-management-authority-delegation&#038;userName=jurgenappelo" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px"> View more <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC8=">presentations</a> from <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zbGlkZXNoYXJlLm5ldC9qdXJnZW5hcHBlbG8=">Jurgen Appelo</a> </div>
</p></div>
<p></center></p>
<h4>Other posts about the same topic:</h4>
<ul>
<li><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vMjAwOC8wNC93aGF0LWNoYW5nZXMtZm9yLWEtbWFuYWdlci1pbi1hLXRlYW0tbW92aW5nLWludG8tYWdpbGUv">What changes for a manager in a team moving into agile?</a></li>
<li><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vMjAwOS8wNC9vLXBhcGVsLWRhLWdlcmVuY2lhLWVtLXRpbWVzLWFnZWlzLw==">O papel da gerência em times ágeis</a></li>
</ul>
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		<item>
		<title>Let&#039;s use the &quot;reduce, reuse, recycle&quot; motto when writing software</title>
		<link>http://www.jocaonstuff.com/2010/11/lets-use-the-reduce-reuse-recycle-motto-when-writing-software/</link>
		<comments>http://www.jocaonstuff.com/2010/11/lets-use-the-reduce-reuse-recycle-motto-when-writing-software/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 01:19:14 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=994</guid>
		<description><![CDATA[When my 4 years old daughter likes a song, she asks me to repeat the song over and over. I believe this is no news for any parent&#8230; This weekend&#8217;s song was &#8220;Reduce, Reuse, Recycle&#8221; by Jack Johnson. Below is a clip of the music where Jack sings the song with some children. I set [...]]]></description>
			<content:encoded><![CDATA[<p>When my 4 years old daughter likes a song, she asks me to repeat the song over and over. I believe this is no news for any parent&#8230; <img src='http://www.jocaonstuff.com/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> </p>
<p>This weekend&#8217;s song was &#8220;Reduce, Reuse, Recycle&#8221; by Jack Johnson. Below is a clip of the music where Jack sings the song with some children. I set the video to start at the beginning of the music:</p>
<p><center><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/uSM2riAEX4U?fs=1&amp;hl=en_US&amp;rel=0;start=89"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uSM2riAEX4U?fs=1&amp;hl=en_US&amp;rel=0;start=89" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></center></p>
<p>Whenever I hear this music I think about code and how the &#8220;<b>reduce, reuse, recycle</b>&#8221; motto should be applied to writing software:</p>
<ul>
<li> <b>reduce:</b> as written by the 37signals guys in their <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL2dldHRpbmdyZWFsLjM3c2lnbmFscy5jb20vY2gxMF9MZXNzX1NvZnR3YXJlLnBocA==">Getting Real book</a>, &#8220;Less software is easier to manage. Less software reduces your codebase and that means less maintenance busywork (and a happier staff). Less software lowers your cost of change so you can adapt quickly. You can change your mind without having to change boatloads of code. Less software results in fewer bugs. Less software means less support.&#8221;</li>
<li> <b>reuse:</b> as defined in <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9Db2RlX3JldXNl">Wikipedia</a>, &#8220;is the use of existing software, or software knowledge, to build new software.&#8221; and includes the use of libraries, frameworks and design patterns.</li>
<li> <b>recycle:</b> in the physical world &#8220;recycling involves processing used materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage&#8221; (source: <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9SZWN5Y2xpbmc=">Wikipedia</a>). When I read this definition of <b>recycle</b> it immediately reminds me of another R used in software development, <b>refactor</b>. &#8220;Code refactoring is the process of changing a computer program&#8217;s source code without modifying its external functional behavior in order to improve some of the nonfunctional attributes of the software. Advantages include improved code readability and reduced complexity to improve the maintainability of the source code, as well as a more expressive internal architecture or object model to improve extensibility.&#8221; (source: <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL2VuLndpa2lwZWRpYS5vcmcvd2lraS9Db2RlX3JlZmFjdG9yaW5n">Wikipedia</a>).</li>
</ul>
<h2>Lessons learned</h2>
<ul>
<li> So the next time you are writing software, don&#8217;t forget to &#8220;<b>reduce, reuse, recycle</b>&#8220;! <img src='http://www.jocaonstuff.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </li>
</ul>
<p><center><div id="attachment_996" class="wp-caption alignnone" style="width: 310px"><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMTAvMTEvcmV1c2VfcmVkdWNlX3JlY3ljbGUuanBn"><img src="http://www.jocaonstuff.com/wp-content/uploads/2010/11/reuse_reduce_recycle-300x226.jpg" alt="Reuse, reduce, recycle" title="Reuse, reduce, recycle" width="300" height="226" class="size-medium wp-image-996" /></a><p class="wp-caption-text">Reuse, reduce, recycle</p></div></center></p>
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		</item>
		<item>
		<title>Purpose beyond profit</title>
		<link>http://www.jocaonstuff.com/2010/10/purpose-beyond-profit/</link>
		<comments>http://www.jocaonstuff.com/2010/10/purpose-beyond-profit/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 02:17:20 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[product mgt]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=686</guid>
		<description><![CDATA[If you have a small kid who goes to kindergarten you most certainly have used the word purpose during your conversation about her day at school. &#8220;She didn&#8217;t do it on purpose.&#8221; is an answer we get when we ask about stories our kids tell us when some kid got hurt during their school activities. [...]]]></description>
			<content:encoded><![CDATA[<p>If you have a small kid who goes to kindergarten you most certainly have used the word <b>purpose</b> during your conversation about her day at school. &#8220;<i>She didn&#8217;t do it on purpose.</i>&#8221; is an answer we get when we ask about stories our kids tell us when some kid got hurt during their school activities. But ask your daughter if she knows what <b>purpose</b> means. She will probably answer with curious explanations like &#8220;<i>purpose means bad</i>&#8221; since the word <b>purpose</b> is always associated with bad actions.</p>
<p><b>Purpose</b> is a difficult word for kids, but it shouldn&#8217;t be for grownups.</p>
<p><center><div id="attachment_968" class="wp-caption alignnone" style="width: 310px"><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20uYnIvd3AtY29udGVudC91cGxvYWRzLzIwMTAvMTAvZ3JlZW4tcXVlc3Rpb24tbWFyay5qcGc="><img src="http://www.jocaonstuff.com.br/wp-content/uploads/2010/10/green-question-mark.jpg" alt="What&#039;s the purpose?" title="What&#039;s the purpose?" width="300" height="299" class="size-full wp-image-968" /></a><p class="wp-caption-text">What's the purpose?</p></div></center></p>
<p>However, we forget this word, specially in the business world, where we tend to think that the sole purpose of doing business is to earn money and be profitable.</p>
<p>Earning money and being profitable is not the purpose of business. It is one indicator that the business is doing ok. And it is one out of many others such as customer satisfaction, employee motivation, process effectiveness, etc.</p>
<p>Here&#8217;s an interesting list of 6 good reasons not to use profit as our primary purpose:</p>
<ul>
<li>Profit is an output and a symptom of success, not the cause.</li>
<li>Profit is temporary and can be wiped out in an instant.</li>
<li>In tough times, profit can be hard to come by.</li>
<li>You need more purpose than profit to make it through.</li>
<li>Profit doesn’t motivate the salaried staff who make success happen.</li>
<li>Customers don’t appreciate being seen just for their revenue.</li>
<li>Consumers are increasingly focusing on values and contribution to society when choosing who to do business with.</li>
</ul>
<p align=right><small>Source: <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5tYXR0c3RvY2tlci5jb20vYmxvZy9wdXJwb3NlLWJleW9uZC1wcm9maXQ=">Matt Stocker blog</a></small></p>
<h2>What is the purpose of doing business if it is not being profitable?</h2>
<p>Well, that&#8217;s a very important question, and if we don&#8217;t know the answer, the business may be in serious trouble, even if it looks healthy now because its profitable.</p>
<p><center><div id="attachment_970" class="wp-caption alignnone" style="width: 207px"><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMTAvMTAvcHVycG9zZS5wbmc="><img src="http://www.jocaonstuff.com/wp-content/uploads/2010/10/purpose-197x300.png" alt="Purpose: The Starting Point of Great Companies" title="Purpose: The Starting Point of Great Companies" width="197" height="300" class="size-medium wp-image-970" /></a><p class="wp-caption-text">Purpose: The Starting Point of Great Companies</p></div></center></p>
<p>According to Nikos Mourkogiannis, author of <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQwMzk3NTgxNz9pZT1VVEY4JiMwMzg7dGFnPXlheWVhbnBybWFibC0yMCYjMDM4O2xpbmtDb2RlPWFzMiYjMDM4O2NhbXA9MTc4OSYjMDM4O2NyZWF0aXZlPTM5MDk1NyYjMDM4O2NyZWF0aXZlQVNJTj0xNDAzOTc1ODE3">Purpose: The Starting Point of Great Companies</a>, there are four main types of purpose and he cites examples of companies that have each type of purpose:</p>
<ol>
<li><strong>Discovery</strong> &#8211;  rooted in intuition that life is a kind of adventure. Example: Apple and their goal to always come up with the new / most innovative products (esp. in comparison to Microsoft who clearly follows a different path).</li>
<li><strong>Excellence</strong> &#8211; implies standards and purports the belief that excellent performance in our role in life represents the supreme good. Example: Warren Buffet.</li>
<li><strong>Altruism</strong> &#8211; a purpose built in serving its customers in a way that is beyond standard obligation. Example: Wal-Mart, Body Shop.</li>
<li><strong>Heroism</strong> &#8211; demonstrates achievement (often with a charismatic and visionary leader). Example: Ford, Microsoft.</li>
</ol>
<p align=right><small>Source: <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5hbWF6b24uY29tL3Jldmlldy9SM1NOWlhMVFQxVDE1MC9yZWY9Y21fY3JfZHBfcGVybT9pZT1VVEY4JiMwMzg7QVNJTj0xNDAzOTc1ODE3JiMwMzg7bm9kZUlEPTI4MzE1NSYjMDM4O3RhZz0mIzAzODtsaW5rQ29kZT0=">Wendy St Clair Pearson review</a></small></p>
<h2>Purpose and Mission</h2>
<p>Purpose and mission statement seems to go hand in hand with each other. So it is that Wikipedia defines Mission Statement as the written statement of a company&#8217;s purpose:</p>
<blockquote><p>A mission statement is a formal, short, written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides &#8220;the framework or context within which the company&#8217;s strategies are formulated.&#8221;</p></blockquote>
<p align=right><small>Source: <a href=http://en.wikipedia.org/wiki/Mission_statement>Wikipedia</a></small></p>
<p>There are two very interesting videos showing how important it is for an organization to have a purpose.</p>
<p>The first one is from Simon Sinek&#8217;s 2009 TED talk about &#8220;How Great Leaders Inspire Action&#8221;. I purposely set the video to start at 1m33s so you can view the exact point where Simon explains how important it is to know why a company does what it does. He argues that all companies know <b>what</b> they do, some companies know <b>how</b> they do what they do, but very few companies know <b>why</b> they do what they do:</p>
<p><center><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/u4ZoJKF_VuA?fs=1&amp;hl=en_US&amp;rel=0&#038;start=93"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/u4ZoJKF_VuA?fs=1&amp;hl=en_US&amp;rel=0&#038;start=93" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></center></p>
<p>The second video is an animated version of Daniel Pink&#8217;s TED talk about &#8220;The Surprising Truth About What Motivate Us&#8221;. In this talk he explains that knowledge workers need three things to be motivated &#8211; autonomy, mastery and <b>purpose</b>. Again I purposely set the video to start at 8m41s so you can watch the explanation about purpose. If you have the time, I&#8217;d recommend watching the full video:</p>
<p><center><object width="480" height="288"><param name="movie" value="http://www.youtube.com/v/u6XAPnuFjJc&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;start=529"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/u6XAPnuFjJc&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;start=529" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="288"></embed></object></center></p>
<p>From these two videos it is clear that knowing a company&#8217;s purpose can be very beneficial for the company. When the purpose is clear, we will have better chances of attracting employees, customers and complementors aligned with the purpose. Consequently we will have better chances of getting things done on time, on budget and with quality.</p>
<h2>Lessons learned</h2>
<ul>
<li> Profit is not the purpose of doing business. It&#8217;s just one of many success indicators.</li>
<li> It is easier to succeed if we know the company&#8217;s purpose.</li>
<li> When the purpose of a company is clear, we will have better chances of attracting employees, customers and complementors aligned with the purpose.</li>
<li> Consequently, when the purpose of a company is clear, we will have better chances of getting things done on time, on budget and with quality.</li>
</ul>
 <img src="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?view=1&post_id=686" width="1" height="1" style="display: none;" />]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Vídeos da 5ª etapa &#8211; Ubatuba</title>
		<link>http://www.jocaonstuff.com/2009/06/videos-da-5-etapa-ubatuba/</link>
		<comments>http://www.jocaonstuff.com/2009/06/videos-da-5-etapa-ubatuba/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 01:23:19 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ Português]]></category>
		<category><![CDATA[swimming]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=406</guid>
		<description><![CDATA[Abaixo estão alguns vídeos da 5ª etapa do Campeonato Paulista de Maratonas Aquáticas em Ubatuba:]]></description>
			<content:encoded><![CDATA[<p>Abaixo estão alguns vídeos da <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vMjAwOS8wNS81LWV0YXBhLXViYXR1YmEv">5ª etapa do Campeonato Paulista de Maratonas Aquáticas em Ubatuba</a>:</p>
<p><center><br />
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/rbQ9uVH1OQk&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rbQ9uVH1OQk&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/W8hwDjGe6Vw&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/W8hwDjGe6Vw&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/JTL0uv188BI&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JTL0uv188BI&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br />
</center></p>
 <img src="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?view=1&post_id=406" width="1" height="1" style="display: none;" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pré-julgamento</title>
		<link>http://www.jocaonstuff.com/2009/04/pre-julgamento/</link>
		<comments>http://www.jocaonstuff.com/2009/04/pre-julgamento/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 12:24:04 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ Português]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=246</guid>
		<description><![CDATA[Não sei o quanto essa história é real, ou se houve algum tipo de manipulação. De programas de TV pode-se esperar tudo. De qualquer forma, isso (se essa história é ou não real) não importa. O que importou pra mim foi o fato de, ao ver essa história, eu me lembrar do cuidado que temos [...]]]></description>
			<content:encoded><![CDATA[<p>Não sei o quanto essa história é real, ou se houve algum tipo de manipulação. De programas de TV pode-se esperar tudo. De qualquer forma, isso (se essa história é ou não real) não importa. O que importou pra mim foi o fato de, ao ver essa história, eu me lembrar do cuidado que temos que ter com pré-julgamentos.</p>
<p>Não encontrei nenhum versão que eu pudesse embutir aqui no blog, então segue link do vídeo abaixo:</p>
<p><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PVJ4UFpoNEFuV3lr">http://www.youtube.com/watch?v=RxPZh4AnWyk</a></p>
 <img src="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?view=1&post_id=246" width="1" height="1" style="display: none;" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twouble with Twitters</title>
		<link>http://www.jocaonstuff.com/2009/03/twouble-with-twitters/</link>
		<comments>http://www.jocaonstuff.com/2009/03/twouble-with-twitters/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 23:53:59 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[+ Português]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=205</guid>
		<description><![CDATA[Veja outros vídeos legais. Checkout other cool vídeos.]]></description>
			<content:encoded><![CDATA[<p><center><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/PN2HAroA12w&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PN2HAroA12w&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></center></p>
<p>Veja outros <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vY2F0ZWdvcnkvdmlkZW9zLw==">vídeos</a> legais.<br />
Checkout other cool <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vY2F0ZWdvcnkvdmlkZW9zLw==">vídeos</a>.</p>
 <img src="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?view=1&post_id=205" width="1" height="1" style="display: none;" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No excuses</title>
		<link>http://www.jocaonstuff.com/2009/03/no-excuses/</link>
		<comments>http://www.jocaonstuff.com/2009/03/no-excuses/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 23:35:55 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ English]]></category>
		<category><![CDATA[+ Português]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=193</guid>
		<description><![CDATA[Outros vídeos bacanas. Other cool videos.]]></description>
			<content:encoded><![CDATA[<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/obdd31Q9PqA&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/obdd31Q9PqA&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></center></p>
<p>Outros <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vY2F0ZWdvcnkvdmlkZW9zLw==">vídeos</a> bacanas.</p>
<p>Other cool  <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vY2F0ZWdvcnkvdmlkZW9zLw==">videos</a>.</p>
 <img src="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?view=1&post_id=193" width="1" height="1" style="display: none;" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nadando no rio Paranapanema</title>
		<link>http://www.jocaonstuff.com/2009/03/nadando-no-rio-paranapanema/</link>
		<comments>http://www.jocaonstuff.com/2009/03/nadando-no-rio-paranapanema/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 00:14:44 +0000</pubDate>
		<dc:creator>Joca</dc:creator>
				<category><![CDATA[+ Português]]></category>
		<category><![CDATA[swimming]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.jocaonstuff.com/?p=191</guid>
		<description><![CDATA[Nesse fim de semana nadei no rio Paranapanema, na divisa de estado entre São Paulo e Paraná, próximo à cidade de Ourinhos. View Larger Map Foi a terceira prova do Campeonato Paulista de Maratonas Aquáticas. Segundo a organização da prova eram 3,5 Km, mas pelo Google Maps, se eu acertei a localização da largada, deu [...]]]></description>
			<content:encoded><![CDATA[<p>Nesse fim de semana nadei no rio Paranapanema, na divisa de estado entre São Paulo e Paraná, próximo à cidade de Ourinhos.</p>
<p><center><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/ms?client=safari&amp;oe=UTF-8&amp;hl=en&amp;ie=UTF8&amp;t=h&amp;msa=0&amp;msid=112587261007569566262.000465d1b294ba52b3b0d&amp;ll=-23.037086,-49.907284&amp;spn=0.05529,0.072956&amp;z=13&amp;output=embed"></iframe><br /><small><a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL21hcHMuZ29vZ2xlLmNvbS9tYXBzL21zP2NsaWVudD1zYWZhcmkmYW1wO29lPVVURi04JmFtcDtobD1lbiZhbXA7aWU9VVRGOCZhbXA7dD1oJmFtcDttc2E9MCZhbXA7bXNpZD0xMTI1ODcyNjEwMDc1Njk1NjYyNjIuMDAwNDY1ZDFiMjk0YmE1MmIzYjBkJmFtcDtsbD0tMjMuMDM3MDg2LC00OS45MDcyODQmYW1wO3Nwbj0wLjA1NTI5LDAuMDcyOTU2JmFtcDt6PTEzJmFtcDtzb3VyY2U9ZW1iZWQ=" style=\"color:#0000FF;text-align:left\">View Larger Map</a></small></center></p>
<p>Foi a terceira prova do Campeonato Paulista de Maratonas Aquáticas. Segundo a organização da prova eram 3,5 Km, mas pelo Google Maps, se eu acertei a localização da largada, deu uns 4,2 Km o que, considerando a correnteza, equivale a uns 2,5 Km em água parada.</p>
<p>Fiquei em sexto na categoria. Na primeira prova em <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vMjAwOS8wMi92b2x0YS1kYXMtZmVyaWFzLXRyZWlub3MtZS1wcmltZWlyYS1wcm92YS8=">Santos</a> fiquei em quarto. Na segunda, no <a href="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5qb2Nhb25zdHVmZi5jb20vMjAwOS8wMi9zZWd1bmRhLXByb3ZhLWRvLWNhbXBlb25hdG8tcGF1bGlzdGEtZGUtbWFyYXRvbmFzLWFxdWF0aWNhcy8=">Wet&#8217;n'Wild</a>, fiquei em quinto. Se continuar assim, na próxima fico em sétimo, depois em oitavo&#8230; :-/</p>
<p>Daqui a duas semanas tem prova em Caraguatatuba. Vamos ver se me recupero&#8230;</p>
<p><b>ATUALIZADO EM 26/3</b></p>
<p>Depois de uma boa conversa com meu ex-treinador, ele me deu o toque para eu não me cobrar tanto, para não olhar só o lado de competição, mas também o lado de lazer, de curtir o prazer de nadar nesses lugares bacanas que temos ido.</p>
<p>E para mostrar como foi bacana nadar no rio Paranapanema, aqui vai um vídeo feito pela Prefeitura de Ourinhos:</p>
<p><center><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/QXTHMiYFOz4&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QXTHMiYFOz4&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></center></p>
 <img src="http://www.jocaonstuff.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?view=1&post_id=191" width="1" height="1" style="display: none;" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

